Situation
One of the largest beverage companies in the world aimed to revolutionize its product innovation technology by completely transforming its innovation ecosystem to meet their global needs, extensive use cases, and emerging technology. The company faced a complex landscape of diverse vendors and extensive, global utilization of existing technologies. They required a comprehensive understanding of their current state, a clear vision for their desired future state, business case, market analysis, and vendor pre-selection to make informed investment decisions.
Our Approach
We partnered with the beverage company to build a robust business case and provide a thorough market analysis. Our approach included:
- Conducting dozens of in-depth interviews with key stakeholders around the globe.
- Facilitating numerous workshops to gather insights and align objectives.
- Mapped current state gaps and desired future needs.
- Performing extensive market research to understand trends and opportunities.
- Conducting competitive analysis to benchmark against industry leaders.
- Developing a detailed technology investment analysis.
Results
Our efforts led to significant outcomes for the company:
- Secured Investment: We successfully helped our client secure the necessary investment, meeting their global scope and impending talent needs.
- Eased Budgetary/ Prioritization: The budgetary and prioritization processes were optimized and shortened, enhancing efficiency.
- Vendor Shortlist: We provided a well-researched shortlist of vendors capable of satisfying their extensive technology and user requirements.
- Mapped Current and Desired Future State: Prepped clients with a complete scope of their ecosystem, gaps, needs, and personas to support a vendor RFP.
By delivering a clear and actionable vision, we enabled the beverage company to make strategic investments that will drive innovation and maintain their competitive edge in the global market.